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Jordan Lam

Summary

Digital Marketier with experience in social media content, campaign strategy, and branding. Skilled in creating platform-specific content and supporting campaign execution using tools like Canva and GA4. Seeking a Social Media or Digital Marketing role.

Experience

April 2026 - June 2026
BCIT Alumni Association

Marketing Intern

  • Created social media content and captions tailored to LinkedIn and Facebook audiences, balancing professional and community-focused messaging
  • Planned and scheduled posts to maintain a consistent content calendar and improve content distribution
  • Transformed long-form content into concise, engaging social posts to improve readability and audience interaction
Sept 2025 - 2026
Enactus BCIT

Director of Branding & Design

  • Designed 10+ branded visual assets using Canva, improving consistency across marketing materials
  • Applied brand guidelines (typography, colour systems) to maintain a cohesive visual identity across campaigns
  • Supported content planning and posting strategy, aligning visuals with campaign messaging and engagement goals
Sept 2021 - 2024
Lam Metal

Intern

  • Received and processed customer orders by taking calls, documenting, and ensuring clear communication between customers and team members
  • Provided positive customer service by addressing inquiries and resolving customer issues promptly
  • Adapted to varying schedules and task changes, demonstrating flexibility in a dynamic work environment

Education

Sept 2024 - 2026
British Columbia Institute of Technology

Diploma in Marketing Management (Digital Marketing & Brand Strategy)

  • Developed 3+ integrated marketing campaigns defining campaign objectives, target audiences, and positioning strategies
  • Conducted primary research (surveys, focus groups) and analyzed data in Excel to generate actionable insights for campaign development
  • Applied Google Analytics 4 to evaluate user behaviour, including engagement rates, conversions, and user segmentation
  • Created and delivered campaign presentations, translating research into clear marketing strategies
  • Managed multiple projects, ensuring on-time delivery of campaign reports and presentations

Skills

Technical Skills
  • Social Media Content Creation (LinkedIn, Facebook)
  • Canva (visual design, marketing assets)
  • Google Analytics 4 (engagement, conversions, user behaviour)
  • Excel (data analysis, reporting)
  • PowerPoint / Google Slides
Marketing & Strategy
  • Campaign Planning & Execution
  • Target Audience Segmentation
  • Brand Positioning
  • Content Strategy
  • Integrated Marketing Communications (IMC)
Transferable Skills
  • Cross-functional collaboration
  • Written communication & copywriting
  • Time management & project coordination
  • Adaptability in fast-paced environments
  • Attention to detail in brand consistency
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